Pluto Saffron's New Video For "Don't Fade Away" Is Packed with Feel Good 80's Vibes
James Alvarez / GSM / October 24, 2023
Los Angeles rocker Pluto Saffron just dropped the raddest music video in all creation for this new single, “Don’t Fade Away.” The song’s retro 80’s vibe feels like it could have been a long-lost tune from the Fast Times at Ridgemont High soundtrack. It’s an up-tempo number with sugary guitar and keyboard work and Mr. Saffron’s storyteller vocals guiding you along. It makes total sense that “Don’t Fade Away” would have an accompanying music video that hearkens back to the 1980’s as well. Pluto Saffron’s new video is awash in scenic SoCal locations, bikini babes, fast cars, guitars guitars guitars, and nods to vintage physical media from seasons past that will coincidentally, never fade away so long as we keep the spirit alive!
The first Pluto Saffron single, “Clouds,” comes advertised as golden-era indie-rock meets new wave, and it’s true — a buoyant tune about coming clean, especially with oneself, that sounds like a lost hit from the mid-Aughts.
“Years ago when I was struggling with heroin, I witnessed the loss of two close friends,” Banks says of the song. “I decided to work through the pain of losing them by starting to write this song. My entire life kept flashing before me as if to say ‘take it or leave it.’ Fate was forcing me to acknowledge that life can pass by quickly and your dreams can dissolve into the sudden reality that love, friends, family and feelings could disappear at any moment. I realized that now was the time I had always been waiting for.
“‘Clouds’ is about harnessing the ever-fleeting glimmer of hope that we all need to hold onto when things feel hopeless.”